Anyone who has spent time in Brazil will probably have heard the phrase "complexo de vira-lata". It translates as "mongrel complex" and refers to a self-imposed feeling of national inferiority. "Brazilians are upside-down narcissists who spit on their own image," Rodrigues wrote.
One of the symptoms of the affliction – and we are of course generalising here – is that Brazil cares what others think. This can be seen in everyday language and, most significantly, in the media, where outlets frequently carry stories about how local events are being covered around the world.
The recent spate of violence in Brazilian prisons, for instance, hit the headlines around the world and those headlines were pumped back into the echo chamber. Stories about outrageously outmoded beauty contests and governmental corruption follow a similar pattern. Often, this is done with cringe implied; at the embarrassment Olympics, Brazil always sees itself as a medal contender.
Now and then, though, the mongrel complex is turned on its head by events that prompt a swell of pride. At which point, enter Gabriel Jesus: instant Premier League idol and Brazil's new leading export.
Read the rest of this piece on the Mirror website.